Description of different types of video (Goodwin's theory)

Amplified narrative

Beastie Boys:
Fast pace
Comical -> Borrows from stereo typical "70s cop shows"
Titles matched with still shot of action e.g like the film snatch
=Amplified narrative

Different types of video

Narrative. Goodwin



Illustrative- illustrates lyrics to visuals


Amplificative- amplifies certain ideas "come to daddy"


Disjunctive- the visuals and the lyrics don't match

Keywords:

• Disjunctive: A technique to go against the representations of the music.
• Amplified: A technique used to 'amplify' (reinforce) a distinctive idea (exajurates) 
• Illustrative: A technique used to reinforce the lyrics of the music.

Chris Cunningham took a drum and base track and added a disjunctive narrative as the video had no relation to the genre of music.

Michelle Gondry also used a disjunctive narrative as the music did not relate to the genre of music.