Proposal

I plan to create a music video for a band called Os Vampiros. The song is called ‘Worst day of your life’. Os Vampiros are a 4 piece indie band . I did some research into other indie bands as to what genre of music video they have created and the way the band are represented.

The audience are likely to be between the ages of 17-30 the reason being because the band use local venues and gigs to get their music heard and the places they play are places which are mainly suitable for 18 year olds and over. However this isn’t always the case. The band also use web 2 to get their music across such as face book and myspace, however for people to add them they will have needed something to tick it off, such as seeing them live. The sex of the audience isn’t likely to be more of one sex than the other. Although stereotypically you would think it would be a more male dominated audience, in the venues they play their gigs there tend to be a equal balance of males and females. The audience are likely to live a party lifestyle as the majority of the time they play is on the weekends and late at night.

My video wont have a storyline as I feel that the majority of indie bands tend to not have a storyline but have a performance, or incorporate a performance and some sort of storyline together. However I feel I will have a balance of a performance and just the band behaving in a way that they come across when they play live, which is slightly comical in some cases but mostly dedicated. Other videos i have looked at were Arctic Monkeys debut video 'i bet that you look good on the dancefloor'. This video is just a performance based video of them playing live in a rehearsal hall which is the sort of idea I'm going to do. The video also has a slightly 80's feel to it, this is because of the filter over the top which minimizes all the colours and makes it look grainy and grey, potentially to say the band i got inspiration from bands in the 80's or wish that it was the 80's. The video is simple and involves the band performing with different close ups of specific instruments to draw the attention to that specific instrument, emphasizing it.

(I was unable to get the video to show so following this link will allow you to see it.)

http://www.youtube.com/watch?v=Xm69M3jtZl4

 In the beginning I will have the band performing live and emphasis on the instruments which are stronger at that point in the song (e.g. if it starts off which guitar only, a close up of guitar strings etc). The video will be shot indoors either in their rehearsal hall or in a white room the reason being means I have more control on what the setting looks like and with such busy schedules indoors means that the weather or other natural interferences wont have any effect on the video. The reason for the white room would be that it means the focus is all on the band with no background clutter drawing the audiences attention away from the band. The other option being in the bands rehearsal spot, this would be a more natural setting showing the background of the band and how they play on a day to day basis, giving it the feel that they are just naturally rehearsing. The verse is much more slower and not as upbeat which is the point in which the video wont be showing a performance, this is because when the chorus kicks in the band will be able to be more lively and put more of a show on in the performance part of the video. Also because when I was researching other videos which have used the same idea as I want to such as Vampire weekend- A punk, has had indie pop songs so its not as hard or loud when in the video, so by using the slower part of the song to have fun with and keep by the rules so im not breaking them.

In the ideas of the video the band will be represented as a fun loving band as I will be adding comical elements to portray this, such as juts of the band dancing around each other, or jump cuts of the band dancing around, adds to the slightly humour effect I am aiming for as that’s the way the band represent themselves when playing live.

I think I would find this type of video on either the NME channel or MTV 2 the reason being is these are the 2 channels that play videos from small emerging bands that are just joining the scene and also the videos they play are very indie/rock and roll based. So these types of channels would be perfect for the video I would like to create. This video would promote the band as a fun loving indie band that enjoy playing live and don’t take it too seriously, like they are creating music for the fact that this is what they love doing and not just for the money.