When creating a music video you ideally have a target audience in mind which is whom you aim the product at. This is important for smaller unsigned bands as they won't have an audience yet as they will have just emerged onto the music scene. Whereas mainstream bands have already targeted the audience in which they appeal to and their job is just to continue appealing to them. We found that our target audience would be both male and female as in the present day more females go to gigs and more female artists are arising in the indie scene, whereas 15 years ago the indie genre was overrun by males and that is who the industry had to please. However the industry didn't have to change to please the female audience, the females were drawn to the music and videos which were predominantly aimed at males however they didn't have strong connotations of this within the videos. So without realising the industry were appealing to both male and female. In some cases today videos target either male or female but some target both. Although my video has just 4 males in it i still believe it appeals to the female audience as that is the lifestyle some female artists have these days. And it doesn't have anything against females within my video therefore a unisex video. The age of people that are likely to watch this video would be between 17-30. The reason being is that the band are a local band and the venues in which they play in are pubs and indie clubs therefore this targets the people that are into this genre of music and the age of people that go to the indie clubs are usually 17-30 year olds as some underagers try and get in and succeed. Another reason as to why there isn't a dominant sex is that in the venues they play, there is always a mixture of both genders rather than just males/females. The indie genre has become more of a lifestyle over the past 15 years and is now a subculture in which young adults choose to follow. This is were they share similar tastes in music, clothing, clubs and lifestyle in general. People part of this subculture primarily wear skinny jeans, pumps and a t-shirt, this is sometimes the case for females as well but the female style is much more varied. The fact that there is only really one indie club in Torquay means that this is were all the indie bands play and have a loyal fan base as the audience would continue going there and as they have similar music interests then they tend to like the same bands.
I decided to put my music video onto youtube to use the ratings and comments to my advantage. I tagged my video with several other indie bands such as 'arctic monkeys' so that when people would look for arctic monkeys my video would come up and they may have a look and like the video. I decided that youtube wasn't good enough in the sense people have to look for the video therefore decided to promote it on social networking sites such as facebook so the video is just a click away.
As you can see from my video being on facebook it gained 30 views, which means 22% of my viewings came from promoting the link on facebook supporting the idea that web 2 creates a global village as i have friends on facebook all across the world allowing them to see it. When i had a look at the statistic data, it showed that people from Guatamala, America, Canada, Spain, Austria and Germany had watched my video, this wasn't intentional and suggests that i should be careful when tagging my video and add more tags that are more relevant to the British Music scene.
If i were simply just to tell people about my video it allows them to look for it themselves which could have happened as 23 of my views came from people typing in Os Vampiros and actually looking for the video. Also a high number of my views came from related videos so by adding more tags and more relevant tags will allow my video to appear in more related videos which is what people do in order to view more videos.
We as a class decided to have a screening of our videos in order to get audience feedback by handing out questionnaires and allowing them to give their opinion on our videos. From the answers i received from the questionnaires 90% of them believed that the video suited being a performance based video due to the genre, which supports all the research i did to find out which type of video to do. With 100% saying that this type of video matches other Indie videos which again supports the idea that this genre of music has a specific type of video which will always suit it.
The age in which i aimed my video at was between 17-30 and the majority of people stated that this video appeals to 15-25 year olds which is a similar age range to what i found from my research, maybe in the future aim to a slightly younger audience to increase the width of the audience already.
I used these questionnaires to find out what could be improved with my video for future reference, is that it should have a story to it, so give the video a narrative and to have more shot variety. This allows these criticisms to help me in the future if i am to ever make a music video again.
Interestingly enough i asked what gender the video appeals to and 80% put that it appeals to both male and female, which i justified in my research that allow it features only men, but the audience which enjoy Indie music has changed over time and in todays society is enjoyed by both male and female and the audience answering the questionnaires understood this.
I asked where in which they would watch this video, such as the channels it would be on and 100% put NME channel and 90% put MTV 2 and 70% put Q which supports my research in that NME is the channel to promote upcoming band which the audience have recognised and not all put Q becuase although it plays Indie music videos it tends to be more mainstream bands which again i think the audience have acknowledged .
I showed the band the video first in order to get their opinion on it and whether they like it or not. I gave the band the video and before i knew it the video was on their Myspace page which shows that they liked the video and want to promote it themselves. They thought the video matched their personalities and represented them in a natural way because i decided to film without them realising and they didn't know until they saw the video. Also from my questionnaires they thought the band were represented in a natural, quirky, witty, humorous, good looking, ordinary edgy, Indie, cool lads. Which is exactly what i was aiming for so this was successful as the audience recognised this. The band liked the idea that i turned a negative song into a positive way, as the song and lyrics are about the worst day of your life, so i decided not to use a Illustrative video which worked in my favour. The band felt that the video appealed to them and showed their friends who are between the ages of 19-30 and they liked it which means the video appeals to the target audience i was aiming at. They liked the idea also that it did appeal to both their male and femlae friends which was important to them as they have a lot of friends within both genders and they didn't want it just to appeal to male as that is then leaving out their female fans. They liked the idea of close ups on each band member when that instrument was prominant but felt there wasn't enough balance on all 4 band members and felt a bit more coverage on the drummer and the bass player would have made the video perfect.
I know the band liked the video because straight away they asked me to make another one which i agreed to do in the future, and by other bands seeing the video i have been asked my another Indie band, The Kedella's to make a video for them as well. So my video was successful within the local Indie bands and allows me to then get more work out there.
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