We heard 2 songs on the computer with no visuals, we then had to write down idea's of what we would imagine the video to be like. These were to include the mood it sets, an action, location, characters, costume, setting etc.
For the first song
Mood:
Upbeat
happy
drunk
Action:
Fast editing
Trashy house
living room
possibly a live performance
cans of beer and mess everywhere
rebellion/youths
ALCOHOL
Outside
Day time
Ratty clothing or maybe evening topless
YELLOW=1 IDEA
BLUE= ANOTHER IDEA
GREEN=MUTUAL TO BOTH IDEAS
Rancid-Time bomb
Video number 2
Mood:
Humurous
relaxed
Action:
Flight of the concords style
fat people
bitches and hoes
mansions
wealth
bling
group shots
Dj Format featuring Jurassic Fly- We Know Something
Wednesday 8 July 2009
Different types of video
Narrative. Goodwin
Illustrative- illustrates lyrics to visuals
Amplificative- amplifies certain ideas "come to daddy"
Disjunctive- the visuals and the lyrics don't match
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All the above can also contain a performance or a live set
Illustrative- illustrates lyrics to visuals
Amplificative- amplifies certain ideas "come to daddy"
Disjunctive- the visuals and the lyrics don't match
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All the above can also contain a performance or a live set
Thursday 2 July 2009
Find 2 videos from the same artist which represents them in 2 different ways.
Find 2 videos from the same artist which represents them in 2 different ways.
Madonna-Music
In this video madonna is represented in a more elegant way, shown by what she is wearing and how her hair is, as all these factors make her look more classy. She is portrayed as a beauty queen who everyone looks up to. This music video is obviously for a film and so madonna is represented in a way that would link with the film. She is portrayed as a highly respected role model with the way she is moving is very soft and gentle and is like everyone is to look up to her. This links with the song as its not a fast pacey song, its a slow ballad, with very gentle sounds and this links with the music video. possibly someone famous as its like she is talking infront of a huge crowd which all seem to love her as by the end they are all cheering and screaming
Madonna-Music
In this video madonna is represented in a rich way, were she is the leader of her group that like to go out partying all the time and drink expensive alcohol and go riding round in a gold limo with a chauffeur. With the fur coat and the cowboy hat emphasises the rich side of her as fur coats are associated with the rich. when dancing in a club with other females portrays madonna as some sort of lesbian icon, which again is emphasized when the scene of her in a stripper club and then continuing the party in her limo.
Madonna- Dont cry for me argentina
In this video madonna is represented in a more elegant way, shown by what she is wearing and how her hair is, as all these factors make her look more classy. She is portrayed as a beauty queen who everyone looks up to. This music video is obviously for a film and so madonna is represented in a way that would link with the film. She is portrayed as a highly respected role model with the way she is moving is very soft and gentle and is like everyone is to look up to her. This links with the song as its not a fast pacey song, its a slow ballad, with very gentle sounds and this links with the music video. possibly someone famous as its like she is talking infront of a huge crowd which all seem to love her as by the end they are all cheering and screaming
Wednesday 1 July 2009
3 directors that we have looked at
Anton Corbyn
Anton Corbijn is a photographer anddirector from Strijen, the Netherlands. He is well known for directing music videos, including Depeche Mode's "Personal Jesus" (1989) and Nirvana's "Heart-Shaped Box" (1993), as well as directing the Ian Curtis biopic Control.
He is widely acknowledged by the music industry, mainly for being the creative director of the visual output of prominent bands like Depeche Mode and U2, having handled the principal promotion and sleeve photography for both for more than a decade.
His work:
2005Depeche Mode – Suffer Well Coldplay – Talk The Killers – All These Things That I've Done 2003Travis – Re-Offender Herbert Grönemeyer – Zum Meer 2002U2 – Electrical Storm Herbert Grönemeyer – Mensch 2000Joseph Arthur – In the Sun Joseph Arthur – Chemical 1999Mercury Rev – Goddess on a Highway Mercury Rev – Opus 40 Roxette – Stars Roxette – Salvation 1998Herbert Grönemeyer – Bleibt Alles Anders Herbert Grönemeyer – Fanatisch 1997Depeche Mode – It’s No Good U2 – Please Depeche Mode – Useless 1996Metallica – Hero of the Day Metallica – Mama Said Depeche Mode – Barrel of a Gun 1995Bryan Adams – Have You Ever Really Loved A Woman? (Much Music Award Winner & MTV Award Nominee) Red Hot Chili Peppers – My Friend 1994Rollins Band – Liar (MTV Award Nominee) Johnny Cash – Delia’s Gone Naomi Campbell – Love & Tears Grant Lee Buffalo – Mockingbirds 1993Nirvana – Heart Shaped Box (MTV Award Winner) Depeche Mode – In Your Room Depeche Mode – Condemnation Depeche Mode – Walking in my Shoes Depeche Mode – I Feel You (MTV Award Nominee) 1992Danzig – Dirty Black Summer Bryan Adams – Do I Have To Say The Word? U2 – One Nick Cave – Straight To You 1991Rainbirds – Two Faces Banderas – May This Be Your Last Sorrow Garland Jeffreys – Hail Hail Rock’n Roll Ian McCulloch – Lover Lover Lover Herbert Grönemeyer – Marie 1990Depeche Mode – Enjoy the Silence Depeche Mode – Policy of Truth Danzig – Killer Wolf Depeche Mode – Halo Depeche Mode – World In My Eyes Front 242 – Tragedy For You 1989Rainbirds – Sea of Time Depeche Mode – Personal Jesus Rainbirds – White City of Light Ian McCulloch – Faith and Healing 1988Joy Division – Atmosphere Rainbirds – Blueprint Joni Mitchell & Peter Gabriel – My Secret Place Front 242 – Headhunter 1987Echo and The Bunnymen – The Game Depeche Mode – Strangelove Echo and The Bunnymen – Lips Like Sugar Depeche Mode – Never Let Me Down Again Depeche Mode – Behind the Wheel Echo and The Bunnymen – Bedbugs & Ballyhoo 1986Golden Earring – Quiet Eyes Depeche Mode – A Question of Time 1985Echo and The Bunnymen – Bring on the Dancing Horses 1984David Sylvian – The Ink in the Well Echo and The Bunnymen – Seven Seas David Sylvian – Red Guitar Propaganda – Dr. Mabuse 1983Palais Schaumburg – Hockey Art of Noise – Beatbox
Reference: http://www.corbijn.co.uk/page_anton_music_videos.htm
Case Study-Michael Jackson
Michael jackson is a key artist to look at how representations have changed over the years through the different types of music videos that have been created.
-in the beat it video he is represented in a bad boy kinda way, with the other characters all looking like they are up to no good, however when he first began in the Jackson 5 they were all represented in an innocent, youthful, angelic way. So it goes to show how representations can change in different music videos.
-the director of an American werewolf in London is the director of Michael Jackson's thriller video which turned the way in which people perceived music and music videos
-Intertextuality as the dierector was also a film director and John Landis wanted thriller to have a story, a plot and different characters.
-The video would cost around $500,000 to make and they were struggling to raise the money to pay for it
-then franchising took place and they made a documentary of "the making of thriller" which they sold to the television industry to make money to pay for the music video
-By creating this music video it gave them the opportunity to make it purchasable so that people are able to pay for it and buy it.
History of the pop video
-It is a marriage of sound and vision is what a music video has been deemed as.
-The first colour music video was in 1950
-1955 Music videos chnged, the word teenager was created and had the representation of rebellion. Rock'n'Roll was created and Elvis Presley changed the music scene
-1967 Top of the pops was created and if a band were unable to make it or perform live then they would send in a video of them singing the song, this was an increase in music videos but for practical reasons.
-1979 Queen produced Bohemian Rhapsody but was too complex to do live so a music video was needed. It took a record breaking 3 hours to create and cost £3500 to make which in the music video industry is very cheap.
Beginning of MTV
-MTV made pop videos come to life and accessible to people in their homes.
-August 1981 MTV was created and the first music video shown was video killed the radio star by Buggles, which was created in just 1 day.
-This video was a disjunctive video and the director Russell Mulcahy thought this was necessary so the audience were unable to predict what was going to happen
-At first MTV was only accessible to several thousand households which isn't many at all, considering howmany it could be reaching.
-Also the minimal amounts of music videos they had which was around 200 as the music industry were not investing in making them as they felt it was a dead end and would not make the money back from creating them
-however MTV were hoping that if it was successful more record companies would invest in making more videos.
- Now 300 million homes have access to MTV and is available in 83 different countries
-A music video by Madonna which tells the story in a day in the life of Madonna which caused controversy, so in this case the video was shown in only the UK and not in America
-Directors of music videos realised that the band or artist didn't necessarily have to be in the video itself and could be about something else in a non conventional way. The first band to do this was Talk Talk-It's my life and was directed by Tim Pope.
Big Spenders and Anti-videos
Missy Elliott- She's a bitch Directed by Hype Williams cost $2,000,000
Will Smith-Miami Directed by Wayne Isham cost $2,300,000
Busta Rhymes- What's it gonna be Directed by Hype williams and Busta Rhymes cost $2,400,000
Mariah Carey-Heartbreaker Directed by Brett Ratner cost $2,500,000
Puff Daddy-Victory Directed by Marcus Nispel $2,700,000
Madonna-Die another day Directed by Traktor cost $6,00,000
Michael Jackson & Janet Jackson-Scream Directed by Mark Romanek cost $7,000,000
Anti-videos
Tone Loc-wild thing directed by Tamra Davis cost $350
Spike Jones created several anti-videos from the likes of the Beastie Boys and Bjork
Fatboy Slim- Praise you directed by Spike Jones, amateur dancers, no chorepgraphy
Keywords:
- Disjunctive: A technique to go against the representations of the music, the video is not used to emphasise the song.
- Amplified: A technique used to 'amplify' (reinforce) a distinctive idea (exajurates) within the song
- Illustrative: A technique used to reinforce the lyrics of the music through the visual
- Wiz Pan An extremely quick pan leaving blurrs after it pans
Crash zoom An extremely quick forward zoom
Today we studied:
Spike Jonze - Its oh so quiet- Bjork
Practice deconstruction:
Contrast in opening- visual contrast - starts like a horror
Lighting effects match tempo + structure
Synchronous (up beat = fast) (slow = low key lighting)
Similar to musical = Borrows conventions of musical
Centrally framed
Orange dress = stand out
Artist is represented as quirky
Cam slowly tracks Bjork
Low key lighting + slow "its oh so quiet"= illustrative
Trumpet blair = wizpan, crash zoom, mise en scene borrowed from musicals and continuity editing (when stunt double is used to flip)
Walks on crain = rises up = symbolizing status/feeling
=Amplified narrative
Deconstruction 3 Blur-country house
Irony as starts off with a zoom in to a block of flats to a group of men playing a board game and as the song begins their lives turn into board games, as if they are part of it. The lighting is dark suggesting they are bored and moody and this is supported by their body language.\
Whenever Damon Albarn sings the lyrics he uses has some sort of relevance to what is shown on the screen, for example “thought to himself whoops I’ve got a lot of money” at this point Keith Allen pulls the thinking pose trips and accidentally empties a case of cash on the floor. This shows the imaging to be in synchronise with the lyrics in the beginning of the video and is suggesting that life is like a game that everyone plays. This suggests that this video is amplificitive within Goodwin's theory.
What is sung is shown in the video through different props and short scenes which emphasise that life is a game and with a close up of a opened door with the words win lose, suggests that different decisions lead to different outcomes, you win some you lose some. The lighting is still dark around the edges which emphasises that this isn’t reality as it doesn’t show the whole picture. Damon Albarn is repeatedly in the foreground singing with the game/story taking place behind him suggesting he is like the narrator or some sort of conscience figure.
When the music stops and they go into some sort of harmony high pitched singing they borrowed an idea from queen where their heads are spinning around and they are positioned in a diamond shape, this sort of represents some sort of choir which again is synchronise with the music as it stopped and went into a high pitched harmony, showing the contrast between the different parts of the song visually and musically.
Whenever Damon Albarn sings the lyrics he uses has some sort of relevance to what is shown on the screen, for example “thought to himself whoops I’ve got a lot of money” at this point Keith Allen pulls the thinking pose trips and accidentally empties a case of cash on the floor. This shows the imaging to be in synchronise with the lyrics in the beginning of the video and is suggesting that life is like a game that everyone plays. This suggests that this video is amplificitive within Goodwin's theory.
What is sung is shown in the video through different props and short scenes which emphasise that life is a game and with a close up of a opened door with the words win lose, suggests that different decisions lead to different outcomes, you win some you lose some. The lighting is still dark around the edges which emphasises that this isn’t reality as it doesn’t show the whole picture. Damon Albarn is repeatedly in the foreground singing with the game/story taking place behind him suggesting he is like the narrator or some sort of conscience figure.
When the music stops and they go into some sort of harmony high pitched singing they borrowed an idea from queen where their heads are spinning around and they are positioned in a diamond shape, this sort of represents some sort of choir which again is synchronise with the music as it stopped and went into a high pitched harmony, showing the contrast between the different parts of the song visually and musically.
Deconstruction 2 Kasabian-fire
The first shot is pieces of music sheets flying about in slow motion, which already shows that these are significant or will later on in the video have some sort of significance. The colour scheme is browns and beiges, like it has a sepia filter, which gives it that sort of old western feel about it.
It’s kind of like a short movie were all the beginning all the characters are being introduced, so it gives this kind of storyline. The characters that are being introduced are quite mysterious dressed in black with a suitcase. So not really giving much away about the characters or about the storyline.
It’s kind of like a short movie were all the beginning all the characters are being introduced, so it gives this kind of storyline. The characters that are being introduced are quite mysterious dressed in black with a suitcase. So not really giving much away about the characters or about the storyline.
It cuts to CCTV footage as if the audience is watching what’s going on through camera footage and suggests that some sort of crime is taking place as that is what CCTV camera’s are used for and as the characters are walking in hastily with a empty black bag it contributes to this idea that something is going to happen. What also contributes to this is the other character present which is some sort of police officer, so all of this adds up to create a small part of a storyline.
This is still in the style of CCTV however it shows the characters identity slightly and shows what they are carrying and it’s a guitar as if it’s a gun, this is like the guitars are symbolising guns as all the people in the place are scared and begin to panic. So the video begins to make sense. As the chorus kicks in for the second time it kicks into the CCTV again its as if when the chorus begins its faster and more upbeat and they get some sort of adrenalin from committing these crimes. The video is kind of in synchronise with the music when It comes to the pace of the song and the action taking place.
The theme continues throughout where guitars are replaced by guns, the colour scheme remains the same to carry out the old western style. This then means the storyline carries on throughout the whole video. The narrative is like a bank robbery and the thieves get caught by the police and are trying to escape with the money and there is a huge shootout between the police and the villains who in this case are Kasabian.
The villains give up and through the bag of cash away which in this case is the music notes from the beginning, the close up of this suggests that the villains are surrendering and that they are handing back the music notes. So the music notes from the beginning are very significant and are what has caused all this trouble and are used to symbolise money in this case. The audience see the music notes in the beginning moving in slow motion but are unaware of what they are used for and by watching the full video are now aware of why they are used and there significance. It’s like the video has went in a circle, where it starts off with the ending and as you watch it the beginning then becomes clear.
The villains give up and through the bag of cash away which in this case is the music notes from the beginning, the close up of this suggests that the villains are surrendering and that they are handing back the music notes. So the music notes from the beginning are very significant and are what has caused all this trouble and are used to symbolise money in this case. The audience see the music notes in the beginning moving in slow motion but are unaware of what they are used for and by watching the full video are now aware of why they are used and there significance. It’s like the video has went in a circle, where it starts off with the ending and as you watch it the beginning then becomes clear.
first deconstruction The verve-Bittersweet symphony
The lighting in this shot is quite dull and sets some sort of negative atmosphere. The camera movement itself is hand held camera to contribute to the verisimilitude as it looks like Richard Ashcroft is walking down a street staring at the camera as if it’s a person walking backwards. There is no editing at this point and is just 1 long take of him walking down a street. People walk past the screen and he just walks into him, they enter the frame and leave the frame however Richard Ashcroft stays centrally framed, this could suggest a story that in your life people come and go, however you just have to take control of your own life.
However at some points it cuts to point of view shots as to what he is looking at down the street and the people he is looking at.
At this point it’s the first cut and is in the point of view of Richard Ashcroft to show the audience what he can see. However after this point it’s a short cut and then cuts back to Richard Ashcroft walking down the street. Again at this point the lighting is still the same therefore the atmosphere it sets is still the same as it was in the beginning. When it does cut back to Richard Ashcroft being centrally framed match on action has been used to show the women walking by and then watching him just walking straight into them both.
Every now and then it cuts to behind Richard Ashcroft to let the audience know what’s coming up and is like a representative of his life. 
It often cuts to a close up of a particular part of the body whether it is his feet or his face or someone else’s face, this shows a bit closer as to what is happening and in this case shows him singing the song, him tripping and walking into the buggy and walking into the women before she falls over, so it focus’ on the action that takes place at that point. It also continually cuts away from his face which in this case could be the master shot and onto his feet suggesting that he is always just going to keep walking without stopping.
Brief outline of the course
50% Practical Production- 3 tasks (Mr Shaikh)
1. Music video-
- research + planning
- Production
- Evaluation
3. Magazine advert for band/artist/track
50% 1. Critical Evaluation (an exam based on practical work over last 2 years)
2. Critical Perspective: [Identity] "of male' (Mrs Muir)
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