-in the beat it video he is represented in a bad boy kinda way, with the other characters all looking like they are up to no good, however when he first began in the Jackson 5 they were all represented in an innocent, youthful, angelic way. So it goes to show how representations can change in different music videos.
-the director of an American werewolf in London is the director of Michael Jackson's thriller video which turned the way in which people perceived music and music videos
-Intertextuality as the dierector was also a film director and John Landis wanted thriller to have a story, a plot and different characters.
-The video would cost around $500,000 to make and they were struggling to raise the money to pay for it
-then franchising took place and they made a documentary of "the making of thriller" which they sold to the television industry to make money to pay for the music video
-By creating this music video it gave them the opportunity to make it purchasable so that people are able to pay for it and buy it.
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